Throughout February, Life 97.9 partnered with Fargo-Moorhead Churches United, New Life Center of Fargo, YWCA Cass Clay Emergency Shelter, and Northlands Rescue Mission of Grand Forks to encourage listeners to provide for people who are homeless in the Red River Valley area during their “Help for Winter Warmth” campaign.

When listeners gave a monetary gift of $40-$65 to the shelter of their choice, it provided a warm bed and hot meals to someone to help them through the frigid winter months. Many of these shelters also offer counseling to help people get on their feet again.

In total, Life 97.9 listeners donated $6,458 which will provide 130 nights of warmth to those in need.

Life 97.9 Listener Engagement Director, Carly Viland, said, “The Help for Winter Warmth initiative gave Life 97.9 the opportunity to spread awareness for homeless shelters in the Red River Valley area and for the listeners to be involved in spreading hope through their response and donations.”

Rob Swiers, Executive Director at New Life Center said, “Thank you for your help! I’ve been recently struck again by how important the gospel of Jesus is vital to real life change. I’m thankful we are able to provide basic needs to people who need them. Then, to couple that with the gospel is to move it beyond just doing good; it’s opening the door for the Holy Spirit to bring about a new creation.”

Allison Pillar, YWCA Communications Manager said, “We are so grateful for Life 97.9’s partnership through their Help for Winter Warmth campaign. Because of the generosity and compassion of their listeners, YWCA Cass Clay is able to serve over 300 women and children every day, providing safety, shelter, and warmth!”

Matthew Collings, Northlands Rescue Mission Communications Coordinator said, “We’re so appreciative that Life 97.9 is helping spread awareness about homelessness in our region. Homelessness isn’t always obvious here, so it’s not something people think about regularly, but when folks in Grand Forks and Fargo learn about a need, they are so generous in meeting that need!”

Pictured L-R: Life 97.9 Listener Engagement Director: Carly Viland; Life 97.9 Station Manager: Doug Smith; Churches United Chief Development Officer: Brent Brandt; New Life Center Executive Director: Rob Swiers; Northlands Rescue Mission Communications Coordinator: Matthew Collings; Life 97.9 Program Director: Jarrett Stevens; YWCA Communications Manager: Allison Pilllar

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